“Agricultural Marketing in Transition an Empirical Investigation of Bangalore's Rmcs”

Abstract

Study aims to shed light on the evolving nature of agricultural marketing in Bangalore Rural District. Regulated Market Committees (RMCs) are integral components of the agricultural marketing framework. This report concludes that the decline in output has been an inherent aspect of market reform, emphasizing that the primary objective of agricultural policy during the transition phase in the investigation of Bangalore's RMCs is not merely to elevate output levels but to enhance the productivity of input utilization. The individual was able to produce an excess of food, which led to the start of the exchange of his products with others. Consequently, the marketing of agricultural commodities developed. The transition from production for consumption to production for exchange occurred gradually. Farmers used to utilise the majority of their produce approximately one hundred years ago; however, they now exchange most of their produce for other necessities. This tendency has led to an overall development of the market mechanism, as it has increased their reliance on marketing. The present study delineates the current and historical landscape of agriculture marketing in Bangalore's RMCs, as well as the challenges and prospective recommendations that are associated with it. Additionally, marketers need to make sure that the opportunities presented by agriculture marketing are effectively tapped.