Exploring the Challenges for Developing and Promoting Niche Tourism Products in Kumaun Hills of Uttarakhand

Abstract

This study investigates the challenges encountered during the development and promotion of niche tourism products in the Kumaun Hills region of Uttarakhand, India. The research utilizes primary data collected from 460 manufacturers and traders dealing in niche products in the area. Through a combination of descriptive and inferential statistical analyses, the study identifies key obstacles at various stages of product development and marketing. The findings reveal significant challenges related to infrastructure, market access, skill development, and regulatory frameworks. The paper concludes with recommendations for policymakers and stakeholders to address these challenges and foster sustainable growth in the niche tourism sector of Kumaun Hills of Uttarakhand