Customer Satisfaction towards Mobile Marketing in Tirunelveli District

Abstract

This study investigates customer satisfaction towards mobile marketing in Tirunelveli District, utilizing a sample size of 150 respondents. A combination of primary and secondary data collection methods was employed to gain comprehensive insights into consumer perceptions and preferences. The primary data was gathered through surveys and interviews, while secondary data was sourced from existing literature and industry reports. The findings indicate a generally high level of satisfaction among customers, particularly regarding the frequency and relevance of mobile marketing messages, which significantly influence their purchasing decisions. Participants expressed appreciation for engaging content and interactive elements, highlighting the factors influencing customer attitudes towards mobile marketing. The study underscores the importance of trust and transparency in fostering customer loyalty. These insights provide valuable implications for marketers aiming to enhance their mobile marketing efforts and better align with consumer expectations in the Tirunelveli District.