A Comparative Study on Impact of Covid‐19 In Consumer Behavior Towards Online Shopping

Abstract

While modern-day online Shopping is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. COVID-19 (coronavirus) influences the lives of millions of people, is the first and most important human disaster in the world. The international economy has been profoundly influenced. The variables that influence consumer buying behaviour toward online shopping based on commonalities and trends. The study reveals that several main elements relating to online purchasing influenced consumer purchase behaviour during the COVID-19 crisis. A positive improvement in online retail patterns was generated before home lockout job. But for a long time it couldn't reside. The Indian online shopping and advertisement patterns have dramatically affected unforeseen 21-day lockdown. Coronavirus was originally widely unknown regarding its effect on customer purchasing behavior, products and online tools. It would be fascinating to see if the above variables were to be investigated more in the future. Researchers, academics, and individuals working in the field of consumer behaviour will find this study helpful in their understanding of the several aspects that impact consumer behaviour. In this paper we intended to study the impact of COVID-19 in consumer behaviour towards online Shopping.