Impact of Innovation and Technology on Eco System for Inclusive Growth: Special Reference to Digital Marketing and Secured Iot

Abstract

This essay will show how IOT supports digital marketing and administers a beneficial, safe system for buyers and sellers. In addition to facilitating data transmission, IOT devices also assist in gathering and building a secure consumer database, which is crucial in the current digital era. Data is king, as you have certainly heard.

Digital marketers can gain better marketing insights and develop more precise digital marketing plans with the aid of the customer-secured database. This method is specifically fetched with the intention of enabling users to use the database in a secure manner.

We will determine the growth percentage of sellers with the assistance of the chosen company and their IOT installation technology. These gadgets gather information from their surroundings and share it with other gadgets through the internet using sensors and actuators.

Electronic device sensors are collecting data, transferring it to the internet, and exchanging it with one another. The synchronization and dependency ratio of the IOT and digital marketing samples will be shown in selected graph representations using the T-Test in order to determine the actual statistical result.