Exploring the Precision of Sizing Charts Applying Anthropometric Data in the Bangladeshi Retail Market Concerning Women's Ready-Made Apparel Fit Dilemmas

Abstract

This article explores the issue of fit and style in women's clothing considering the Bangladesh market, using anthropometric data to reflect proper sizing patterns. Consumers mostly assume garment fit as an ultimate factor when buying readymade garments. The clothing industry in Bangladesh still uses the Western sizing system, modified to fit the ideal body type, as standard sizes are not available. Research shows that most mature women are over the age of 26 and then the body undergoes physical changes due to certain conditions. Therefore, they prefer to wear semi-fit or loose-fit clothes instead of finding a better fit from Bangladeshi brands. The complexity of garment sizing and poor fit leads to dissatisfaction for most consumers. This study leads to an analysis of the anatomy of the female body and provides details used to develop a size chart in terms of anthropometric measurements to present the steps. A total of 135 Bangladeshi women aged 25 to 34 years were measured using manual measurement methods and anthropometric surveys were obtained to target her group from size range, size code, and upper size limit. determined the lower bound. To provide quality clothing for consumer comfort and satisfaction, this study is designed to help consumers by providing detailed, process-based anthropometric data that serves as a guide for creating an appropriate sizing system. It will significantly pay its way to advance our understanding of size charts and provide the groundwork for more research in Bangladesh.