Smart Organization Strategies and its Impact on Achieving Competitive Advantage, Evidence from Jordanian Company

Abstract

Purpose: This study aimed to examine the influence of smart organizational strategies, specifically: (continuous learning, generation of strategic alternatives, and understanding of the environment), on the attainment of competitive advantage in industrial companies in King Abdullah II Industrial City, Jordan. This research is considered a quantitative research that relies on quantitative measurement tools in collecting data; the data was processed through many statistical methods such as arithmetic averages, standard deviations, and simple and multiple regression to reach scientific results, the study population consist of all industrial companies “405”, and questionnaires were distributed to their managers. A total of “210” valid questionnaires were received.

Findings: The trends of the study sample showed that the level of smart strategies in the company was Medium, exception the dimension of generating strategic alternatives, which showed a high degree. The dependent variable "competitive advantage" also showed a high degree, exception product differentiation dimension, which showed a moderate degree, and there is impact of smart organization strategies on competitive advantage.The study recommends that managers in companies pay attention to educating and training employees and encourage employees to generate creative ideas, understand the environment, and diversification of products.