Preservation of Malaysian Batik Heritage: Balancing Traditional Techniques and Digital Innovation through Intellectual Property Protection

Abstract

This article explores the preservation of Malaysian batik heritage by balancing traditional techniques with digital innovation through effective intellectual property (IP) protection. It aims to analyse the current challenges faced by the batik industry in maintaining its traditionally produced batik while adapting to contemporary technological advancements. The focus is on how effective IP strategies can help maintain the authenticity and cultural value of batik amidst evolving production methods and technological progress. Employing a qualitative doctrinal methodology, the research includes a comprehensive review of Malaysian legislation, relevant statutes, scholarly articles, and online resources. The study identifies several critical challenges; insufficient registration and legal protection for batik designs jeopardise their unique cultural identity; widespread intellectual property rights (IPR) violations undermine the economic sustainability of local producers; and issues with territorial jurisdiction complicate enforcement against counterfeit products. Additionally, there is a notable lack of awareness and compliance among local designers regarding existing IP laws, further exposing traditional practices to risk. The competition from imitation products, often mass-produced and sold at lower prices, threatens the authenticity and marketability of genuine batik. Furthermore, the industry’s limited focus on innovation hampers the creation of new designs, risking stagnation of traditional techniques. This research contributes to Sustainable Development Goals (SDGs) 8 (Decent Work and Economic Growth), 11 (Sustainable Cities and Communities), 12 (Responsible Consumption and Production), 16 (Peace, Justice, and Strong Institutions), and 4 (Quality Education) by advocating for stronger IP protections, promoting sustainable economic practices, and enhancing awareness of IPRs. The study offers actionable recommendations for policymakers and industry stakeholders to foster a supportive environment for local designers, ensuring the viability of Malaysia’s rich batik heritage in the digital age.