A Study on Brand Loyalty of Consumers Towards Social Media Marketing

Abstract

The study focuses on the brand loyalty of social media marketing. Social media can spread the messages widely to the users, so manufactures chosen this better option to market their product worldwide. Is that everything which are displaying in social media marketing are trustable, whether the consumers are trusting the products. The consumer is satisfied when the product meet their expectations. The brands have created a highest impact to the consumers, many people felt that branded products are the best products. The aim of this study is to analyze there any loyalty towards a brand in social media marketing. Data has been collected through questionnaire method around 80 samples were found valid.