We Are Involving Einstein's Relativity Theory! An Approach to Identify the Relationship between Time and Space on Consumers’ Attraction to Impulsive Buying Behavior

Abstract

Current study aimed at employing the concept of Einstein’s in which he said that time and space has the ability to change the body’s change. In that sense, current study sought to explore how time and space can fasten the speed of individuals taking an impulsive purchase decision. Quantitative methodology was adopted, and a questionnaire was self-administered by (376) customers through the online platforms and Google Forms as a convenient sample. Results of analysis indicated that time and space do really increase individuals’ speed to make impulsive purchase decision as individuals tend to be influenced by limited time offerings and seasonal holidays and vacations which increase their will to make impulsive purchase decision. Study recommended that mobile apps, online surveys, or wearable devices are the tools which can be used in order to collect data in real-time. Through the use of real-time data, researchers are able to record the impulsive purchases as they take place, thus, they are able to get the accurate information about the contextual factors that influence the decision to buy impulsively. The real-time data collection can be used to find the relationship between time, location, and impulsive purchase.