Awareness Perception and Satisfaction of Investors Towards Mutual Funds in Chennai City

Abstract

Investment in mutual fund products is an important part of financial planning. Proper investment planning helps to increase the income level of the investors. This can be done by taking advantage of all kinds of mutual fund product available in the market. The study investigates individuals' awareness level among various mutual fund products, preferences and their perception towards mutual funds. Overall Findings reveal that the most preferred mutual fund alternative that satisfy the investors. Mutual fund is a recent scenario that entered the Indian financial market and plays a crucial role in our economy by mobilizing savings and investing finance in the capital market, thus establishing a link between savings and the capital market. A mutual fund is a trust that pools the savings of a number of investors who  share a common financial goal. The money thus collected is then invested in capital market instruments. The research was carried out to study the awareness, perception and satisfaction of the  investment behavior of the investors in the mutual fund schemes and services provided by the mutual fund companies