Green Marketing and Its impact on Consumer Behavior: A Qualitative Study on Consumer buying behavior

Abstract

This research paper motivation has been to lead an extensive and basic survey of the observational writing on green promoting and shopper conduct to decide arising issues and patterns. It starts with a layout of the important hypothetical system that supports green showcasing and customer conduct. Then, the paper presents a thorough investigation of the ongoing logical writing. This is trailed by an evaluation of arising patterns and issues got from the writing survey. In conclusion, the article draws significant advertising suggestions and diagrams proper proposals for administrative direction.