Leveraging Technology for Strategic Competitive Advantage

Abstract

This study explores the strategic implications of leveraging technology for competitive advantage, examining how companies harness digital tools and capabilities to enhance performance, differentiate offerings, and maintain market leadership. The study reviews theoretical frameworks such as the dynamic capabilities theory and contemporary business practices to analyze the multifaceted impact of technology on competitiveness. The study highlights key areas where technology creates value, including operational efficiency, customer experience, innovation, and strategic decision-making. Furthermore, the study emphasizes the importance of organizational agility, innovation culture, and strategic alignment. The results reveals that in today's rapidly evolving business landscape, organizations are increasingly turning to technology as a key driver of competitive advantage. By synthesizing insights from academic research and current practices, this study provides a comprehensive overview of the role of technology in driving competitive advantage and offers recommendations for organizations seeking to capitalize on digital opportunities in today's dynamic marketplace.