Reliability of the Survey “Use of Digital Purchasing Tools in Neighborhood Stores - TAT Channel”

Abstract

Although there are advances regarding the use of digital tools in purchasing, there is a need to know the sectors of the capital that apply these technologies and/or the lack of knowledge regarding their experiences. The purpose of the study was to try to know the aspects of the TAT channel, a neighborhood store for university academic topics. 209 neighborhood shopkeepers from various sectors of the capital participated. Which completed the online survey instrument on digital tools and shopping experience in neighborhood stores. The results show the acceptable degree of Cronbach reliability. Where the estimated point of Cronbach's alpha (α) was (0.761), the estimated point was determined with a lower limit of the 95% CI of (0.709); and an upper limit of the 95% CI, (0.806).   It is concluded that the reliability analysis is acceptable where the reliability statistics of the general scale are prepared.