Customers Awareness and Knowledge level towards Digital payment of Public and Private Sector Banks at Thoothukudi District

Abstract

In today's rapidly digitizing financial landscape, understanding the awareness and knowledge levels of customers regarding digital payment methods is paramount. This study aims to assess and compare these levels among various gender categories and age groups, shedding light on potential disparities. Key objectives include promoting financial inclusion, mitigating security risks, and enhancing customer satisfaction. The implications of this research extend to policymakers, financial institutions, and businesses navigating the dynamic world of digital payments, where informed decision-making is essential for success and societal progress.