The Relationship between Supply Chain Transparency and the Trust of Customers in the Retail Segment

Abstract

This research paper examines how supply chain transparency affects customer trust in retail. Customers want more information about retail goods origins and production and delivery procedures. This is because supply chains are growing more complex and global. This study examines how supply chain openness might boost brand confidence and affect consumer purchase behaviour.The inquiry uses mixed-methods, combining qualitative retail case studies with quantitative customer survey analysis. Surveys of a diverse consumer base are used to collect and analyse data in the quantitative phase. This data will be used to identify patterns, correlations, and factors that influence consumer trust in supply chain transparency.The qualitative research involves in-depth case studies of retail organisations that have effectively implemented supply chain transparency initiatives. These case studies will reveal merchants' transparency efforts, their challenges, and how they affect consumer trust and loyalty.This research attempts to add to academic literature and industry practices with its findings. If retailers understand the relationship between supply chain openness and consumer trust, they can make informed decisions to build resilient supply chain systems that can fulfil today's conscientious consumers' needs. Policymakers may also find insights that can inform retail sector openness legislation and norms, creating a more ethical and trustworthy marketplace.This research concludes that supply chain openness is essential to retail consumer trust. Retailers' supply chain transparency is increasingly influencing consumer views, preferences, and purchases. Because consumers are more picky and socially sensitive.