Emerging Trends in Out-Of-Home (OOH) Advertising: An Overview

Abstract

The trends in out-of-home (OOH) advertising have changed significantly during the past few decades. It has developed into a medium that can compete with all other forms of advertising in strength. Even though every other advertising sector has been battling to stay in business, this one has managed to stay secure. Businesses actually spend billions annually on outdoor advertising. Indeed, this type of advertising medium has advanced much from the simple roadside poster. The days of vinyl hoardings, flex hoardings, banners, etc. are over. The current generation is focused on the digital revolution, and as a result, communication is experiencing a paradigm shift in terms of style, creativity, and customization. Outdoor advertising was previously thought of as the only way to reach the greatest number of consumers, but with the development of digital out-of-home advertising concepts, the trends have changed significantly and are now an essential part of any promotional campaign that focuses on both consumer reach and engagement. This paper examines the new ways and trends in out-of-home (OOH) advertising, how these trends developed and took on different forms, as well as how these trends improve the efficiency of outdoor advertising.