Artificial Intelligence in Entrepreneurs and Startups through Human Resource Management in India

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M. K. Ganeshan, C. Vethirajan, Rajasekaran S.

Abstract

Sustainable development is at the core of national and international discussions on development issues. To stay competitive in domestic and international markets, sustainable businesses should innovate, embrace environmentally friendly technologies, improve skills and human resources, and increase productivity. It is important to note that the adoption of artificial intelligence in human resource management in India’s human-centered agendas at the workplace level may be challenged by the use of AI in various areas of corporate HRM. While businesses are actively adopting AI and digital technology across a range of HRM domains, their knowledge of how these advances impact the workforce frequently lags behind or is not prioritized. Artificial intelligence can greatly benefit entrepreneurs and startups through human resource management in several ways: recruitment and hiring, employee onboarding, performance evaluation, predictive analytics, employee engagement, training and development, workforce planning, diversity and inclusion, employee wellness, and data security. Entrepreneurs can leverage AI platforms to automate repetitive tasks, allowing them to focus on creative aspects and strategic decision-making. By augmenting human efforts, AI can enhance productivity, and efficiency, ultimately inspiring more creativity. Implementing AI in HR management requires careful planning and consideration of ethical and privacy concerns. However, when used effectively, AI can help entrepreneurs and startups optimize their human resource processes, improve decision-making, and ultimately drive business growth.

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