Strategic Branding in Hospitality: Unveiling the Power of Marketing Capabilities for Hotel Reputation Management

Abstract

In the fiercely competitive landscape of the hospitality industry, organizational reputation emerges as a decisive factor influencing customer choices and loyalty. This article explores the intricate relationship between organizational reputation and the strategic amalgamation of branding and marketing capabilities within the context of hotels. By investigating the profound impact of a strategic approach to branding, supported by robust marketing capabilities, the article aims to illuminate the pathways through which hotels can shape and fortify their reputation. Through in-depth analyses, case studies, and practical recommendations, it navigates the dynamic interplay between strategic branding, marketing capabilities, and the enduring success of hotels in a rapidly evolving market.