Exploring the Influence of Video Advertising on Business Growth

Abstract

Video advertisements, also known as online media marketing, have shown to have a positive impact on today's business. It primarily provides a good opportunity for the general public to find a product on social networking sites. The main goal of online media marketing is to stay in touch with their targeted customers and respond to their questions as soon as possible. Video advertisements have become a popular medium for communicating all over the world in recent years, owing to advancements in Smartphone awareness and high-speed internets. The primary goal of the study is to determine whether businesses in India use online advertising as part of their marketing strategy. For the current study, a convenience random sampling method was used. Primary data was collected from 105 businesses. Secondary data was gathered from journals, books, and websites, among other sources. The study clearly assesses the methods and approaches for organizing video advertisements. The study describes the business's perspective on video advertisements. According to the research gap, analyzing the impact of video advertisements on Business growth is uncommon. There were few studies on video advertisements. This paper fills a gap by analyzing the impact of video advertisements on Business growth. The study was carried out by evaluating company opinions gathered from the Ministry of current affairs. The study primarily examines the significant impact of video advertisements on Business growth. The introduction, research objectives, hypothesis formulation, literature review, data analysis, findings, and limitations are all discussed in the study analysis.