Organic Foods in India: A Study of Factors Affecting Consumer Preferences

Abstract

The main goal of this study is to study the consumer preference towards organic food in India. The paper has used an exploratory research approach and data has been collected from a total of 200 respondents. Factual instruments like regression and factor investigation are utilized to examine the information. Results showed personal, psychological, social and cultural are the major factors directly affecting the purchase of organic food. Organic food ordering and purchasing is an emerging concept globally and also in India. Due to people's health concerns, companies have been forced to respond to customer demand i.e., providing organic and healthy food delivery to their doorsteps. The growing demand of organic food requires further studies for academics to gain a deeper understanding. This paper adds to the limited existing study by looking at factors like cultural and psychological in relation to organic food purchase in India.