Social Enterprise Community Model forOptimising Women's Economic Productivity in Integrated Maize, Cattle, andBananaFarmingAreainPamekasanRegency, Indonesia Country

Abstract

Social enterprise offers an innovative concept for solving social problems through empowerment and socialreinvestment activities. Business actors can add the social business model as a choice if they areinterested in building a business with the concept of community empowerment to overcome various socialproblems, especially to optimize the economic productivity of women in the integrated farming developmentarea, wherewomenareoneofthepillarsofthehouseholdeconomy.Targetedobjectives: (1).Characteristicsand time devotion of women in the Integrated Farming Development center, 2). Social Enterprise CommunityBusiness Model for Improving the Economic Productivity of Madura Women in the Centre of Banana-cow-cornIntegrated Farming Development inPamekasan, Indonesia.

The research methods were survey, in-depth interview, and Focus Group Discussion (FGD). The outline of thework plan in this research group study consists of (1) research preparation, (2) secondary data collection, (3)fieldsurvey,(4)in-depthinterviews,(5)FGDs,(6)dataanalysis, and (6)reportpreparation.FGDs,(6).dataanalysis, (6). report preparation. The results showed that of the three integrated commodities, cattle  farmingprovidedthelargestshareofleisuretimecomparedtocornandbananas. Inaddition, thelevelofincomeobtained from cattle cultivation is the largest, while the most suitable Social Enterprise Community model is theCapitalSupportModel.