Building Brand Advocacy through Influencer Marketing: Successes, Challenges and Best Practices

Abstract

In today’s highly competitive and digitally interconnected marketplace, building brand advocacy has become a paramount objective for businesses seeking to gain a loyal and engaged customer base. Among the various strategies, influencer marketing has emerged as a compelling approach to foster brand advocacy by leveraging the power of influential individuals to promote and endorse brands. This research study aims to investigate the successes, challenges, and best practices associated with building brand advocacy through influencer marketing. It will analyse case studies and real-world examples of successful campaigns to understand how influencers can effectively communicate a brand’s message, values, and products to their audiences. However, the research will not ignore the challenges that marketers and brands face in implementing influencer marketing strategies for brand advocacy. The research will also delve into the identification of best practices for successful influencer marketing campaigns that lead to brand advocacy.

This research aims to contribute to the growing body of knowledge on influencer marketing and brand advocacy, shedding light on the successes, challenges, and best practices for leveraging influencers as brand advocates.