The Impact of Shopbots on Consumer Buying Behaviour in Digital Market, India

Abstract

Shopbots are online search tools that help customers collect information about various products in the online markets. The word “Shopbots” is the short form of “shopping robots”. These Shopbots help customers compare the products and their features from different websites; they display the price and other features of the product on a single page. Generally, Shopbots are price comparison tools that help customers compare prices of products available on other sites. Hence, customers get the best products at the best prices from different online sites. After analyzing primary data on certain aspects regarding Shopbots, it was found that most people do not use it as they are unaware of it. Most of the customers’ purchasing decision is based on their brand loyalty, and most prefer online shopping over traditional shopping. Even though some people know Shopbots, they only use it as a locator to find cheaper products. They are unaware of the artificial intelligence associated with it; also, it is used only when they make expensive purchases. Through this study, we learned that most people are price sensitive, and slight variations in the price may lead to a change in their purchasing decision. Shopbots Impact the customer's purchase decisions but only to a limited extent because of a lack of familiarity with Shopbots among the customers. The main benefit that the public received is that they learned about Shopbots and most people believe that they will be using it on their future purchases.