An Investors Perspective on Stock Market Investment

Abstract

Purpose: The constant buying and selling that occurs in the stock market causes daily fluctuations in share values. Stock prices are never constant; they fluctuate in cycles and trends.

Theoretical framework: In order to maximize his return on investment, a stock market investor buys assets at a discount and sells them at a premium.  But making a profit on investments in a stock market that is prone to volatility is no simple task.

Design/methodology/approach: A potential investor ought to possess sufficient understanding regarding the operation of the stock and securities market, as well as the types of hazards associated with it.

Findings: Investors may get a fundamental grasp of the market by receiving clear and concise information on the securities that are traded in the markets and the fluctuations in their pricing.

Research, Practical & Social implications: The study here is conducted with reference to Geojit financial service ltd. The data collected from investors and their preferences in each factor treated around the stock market is taken into consideration. The study here talks about how customers focus or their view on stock market investment and their preferences.

Originality/value: To understand the relation between demographic factors and the customer’s capabilities, that is between gender and risk-taking perception of investors in Geojit. Whereas in the overall outlook different factors contributing customers decision is analyzed in this project.