A Study on Consumer Perception Towards Green Products

Abstract

Purpose: To explore consumer perceptions of green products and the factors influencing their purchasing decisions in an eco-conscious market.

Theoretical framework: The theoretical framework centers on consumer perceptions of green products, emphasizing eco-conscious behavior and preferences for sustainable, environmentally friendly items.

Design/methodology/approach: The study employed a structured questionnaire for data collection, utilizing a random administration approach to gather responses from participants.

Findings: The findings highlight a consumer shift towards green products driven by environmental consciousness, safety, and demand for sustainability.

Research, Practical & Social implications:  Research implications include understanding consumer perceptions of green products. Practically, businesses can respond to demand for eco-friendly items. Socially, it promotes sustainability awareness.

Originality/value:  Originality lies in exploring consumer perceptions of green products, understanding factors influencing purchase decisions amid growing demand for sustainability.