The Impact Of Social Media Influencers On Consumer Decision-Making And Brand Loyalty In Online Shopping

Abstract

Our research explores how social media influencers affect online shopping choices in today's fast-paced digital world. We aim to understand their impact on consumers, the various aspects of online shopping, and the factors that shape consumer decisions. Additionally, we will assess the future potential of social media influencers and e-commerce, conduct a SWOT analysis, examine competition, and study online shopping portals in India. This comprehensive study delves into the evolving relationship between digital marketing and consumer behavior.