Virtual Glamour: Revolutionizing Online Fashion Retail

Abstract

The world of fashion, marked by its ever-evolving trends, poses challenges for online shoppers, including sizing issues, uncertainty in color choices, outfit coordination, and a lack of personalized assistance. Virtual Glamour emerges as a groundbreaking solution, integrating augmented reality, artificial intelligence, and location-based services to revolutionize online fashion retail. This system allows users to virtually try on clothes, offering a personalized and immersive experience. Users can upload body measurements or images for precise sizing assessments. Artificial intelligence driven algorithms provide tailored outfit recommendations based on user preferences and emotions captured through uploaded images. Moreover, Virtual Glamour delivers real-time weather-responsive suggestions. This paper explores the system's features, highlighting how augmented reality and artificial intelligence technologies enhance user engagement, reduce returns, and foster customer loyalty. Virtual Glamour represents a significant advancement in the online fashion retail landscape, addressing critical challenges and transforming the user experience. It opens doors to future research in scaling and diversifying its offerings, potentially reshaping the future of e-commerce and customer satisfaction.