Influence of Social Media Marketing on Business Performance of Durable Goods with Special Reference to Chengalpet District
Main Article Content
Abstract
With the advent of technology the social media marketing is playing a significant role in the business. The social media tools are Facebook, YouTube, Twitter and Amazon etc., are used by all kind of business people. The business people use social media tools to promote their products and services. This study is focused on durable goods like household appliances, car, electrical & electronic items, books etc. are available in online marketing. With the help of social media marketing the durable goods performed well in online sites. In these sites they mention the product details, cost, warranty etc. It helps the consumer to know the idea of durable goods and also to proceed buying decision according to their wants and desires. The luxurious durable goods such as car, washing machine, television and refrigerators are daily used by the consumers and has to maintain the durability. With help of social media marketing the durable goods are bound to satisfy the household requirements due to various choices and based on income level of consumers.