Analysing Industry Competitiveness: A Case Study of Infosys Using Porter's Five Forces Framework

Abstract

This research paper investigates the competitive landscape of the IT services industry, with a focus on Infosys, using Michael E. Porter's Five Forces framework. Infosys, as a prominent player in the information technology sector, provides a rich context for understanding how various forces shape industry dynamics. The study employs Porter's model to analyze the bargaining power of buyers and suppliers, the threat of new entrants, the threat of substitute products or services, and the intensity of competitive rivalry within the IT services market. By delving into these forces, the research aims to unveil the key determinants influencing Infosys' competitive position and overall industry dynamics. The findings contribute valuable insights to strategic decision-making within Infosys and offer broader implications for businesses operating in similar sectors.