The influence of 4Cs of Social Media Marketing on digital marketing of NADEC Products in KSA

Abstract

The primary goal of digital marketing is to effectively engage customers with brands, facilitating both brand attraction and interactive opportunities for customer-brand interactions. Digital media enables users to conveniently access content at their desired time and location, regardless of geographical constraints. In the realm of digital media, consumers place their trust not solely on the assertions made by companies regarding their brand, but also on the diverse array of marketing strategies employed in the digital sphere. These tactics predominantly leverage the Internet as the principal platform for advertising, alongside mobile devices, traditional television, and radio, to promote services, products, and brands.

The advent and widespread use of telephony, radio, television, and subsequently cable television have established electronic media as the prevailing force in marketing. One of the primary advantages associated with social media marketing is the potential for cost reduction and expanded audience reach. The financial expenditure associated with utilizing a social media platform for marketing purposes is generally more economical compared to alternative marketing platforms, such as direct personal sales or sales facilitated by middlemen or distributors. Moreover, the utilization of social media marketing enables firms to effectively target customers who may be inaccessible through conventional distribution methods, primarily owing to temporal and geographical limitations. In the realm of digital media, consumers are not solely dependent on the company's self-promotion, but rather digital marketing encompasses a diverse array of strategies employed to promote various services (Singh, A. 2019).