A Study On Public Opinion About Businesses In Digital Era With Special Reference To Chennai

Abstract

Since 1600 the concept of digitalisation has been innovating. It all started back in 1679 when the binary system was found. Then after a series of technological advancements digitalisation saw the light of the world. Various fields depend on digitalisation and businesses are one of them. Even in the upcoming future, there is a lot of scope pertaining to digitalisation. The main objective of the paper is to analyse how effective are the businesses running in the new digitised era and also to examine the various advantages and disadvantages related to digitalisation of the business sector. The sample size of 210 respondents was chosen for the research where data was collected using questionnaires. A convenient sampling method was adopted where the samples were chosen based on convenience and ease of access. From the long analysis, it was found that people think that businesses are highly effective when backed with digitalisation and technology with a hope that it would be even more effective if there is a constant growth in digitalisation. It is finally concluded that digitalisation plays a very important roles in various sectors and one of them in the business sector and with many more developments and innovations in it, it is sure that India would reach all the heights of development in the business sector which would boost the economy and act like a boon for the upcoming future.