Effects of Social Media Marketing on Youth Purchase Intention in the online Food ordering Sector

Abstract

In the digital age, social media platforms have become pervasive in the lives of today’s youth. This study delves into the profound effects of social media marketing on young individuals, examining its influence on their behaviors, attitudes, and perceptions.  Hence, researchers have made an attempt to study the effects of social media marketing among youth on purchase intention. This research paper focuses on finding reasons for growth of online food ordering sector, to highlight the benefits of social media marketing and to exhibit the effects of social media. The sample size for the study was 90. Purposive sampling was used for the study. The study revealed that youth customers are more attracted towards social media marketing Advertisements.