Community Based Ecotourism and Preservation of Indigenous People’s Culture: A Case Study of the Orang Asli Jakun Kg Peta, Endau Rompin, Johore, Malaysia

Abstract

The engagement of the Orang AsliJakun in tourism development within the Endau Rompin National Park not only creates new economic opportunities for the local community but also plays a crucial role in preserving their unique customs and culture. This qualitative study aimed to capture the perspectives of the local community regarding the contribution of eco-tourism development topreserving the distinct customs and culture of the Orang AsliJakun community. A total of 10 key informants, consists of Tok Batin (head of village), JakunAsli Cooperative Directors and individuals with direct involvement and experience in tourism development, were selected for this study.The study's findings indicate that, on average, participants believed that their involvement in tourism significantly contributes to the preservation of customs and culture that face the risk of fading away. Cultural performances, including dances, traditional songs like abangpelanduk, attire made from the bark of the Terap tree, traditional games like sumpit, indigenous cuisine, rituals, and more, are brought to life to showcase to tourists. The annual event such as Johor Sumpit Challenge and Aboriginal Festival serves as a platform to showcase the Jakun Orang Asli culture, not only to tourists but also to the younger generations within the Orang Asli community. It allows the youth to connect with their ancestral culture, which might otherwise be lost with the passage of time. In conclusion, village management and government agencies involved must prioritize the involvement of youth in cultural performance groups within the Jakun Indigenous community. This step is essential to ensure the longevity of the Indigenous community's culture and to promote sustainable tourism development.