An Adaptive Consumer Centric Management Model For Central Bank Digital Currency With Special Reference To Coimbatore District

Abstract

A revolutionary turning point in the financial services industry has been reached with the introduction of Central Bank Digital Currency (CBDC). This research proposes an adaptable Consumer-Centric Management Model (CCMM) designed for the distinct financial environment of Coimbatore District, with the potential to transform digital transactions and consumer interaction. The model uses insights from customer experiences and preferences, with a focus on consumer protection, privacy, and security. To collect both quantitative and qualitative data for the study, a mixed-method approach is employed, which involves conducting stakeholder interviews and surveys. The Coimbatore District's financial institutions, central banks, and regulatory bodies can incorporate CBDC in a way that puts the interests of their customers first by following the guidelines provided by the CCMM. It covers stakeholder cooperation, risk management, consumer awareness, and regulatory compliance.